Every April, Madrid transforms into the vibrant epicenter of European gastronomy. In 2026, the energy reaches new heights with the return of Salón Gourmets, Europe’s premier fine food and beverages fair, taking place at IFEMA Madrid from April 13 to 16. This 39th edition unites top-tier products, renowned chefs, and innovative culinary narratives from across Spain and beyond.

Far more than a trade show, Salón Gourmets serves as a dynamic platform where cherished regional traditions collide with bold modern innovation. Producers showcase their finest ingredients, while chefs battle it out in thrilling national championships. Organized by Grupo Gourmets—which proudly marks its 50th anniversary this year—the event delivers four unforgettable days filled with exceptional flavors, technical mastery, and forward-thinking creativity.

While the fair boasts thousands of exhibitors and products, the true excitement lies in the live competitions, where precision, speed, and imagination take the spotlight.

Canary Islands infuse volcanic intensity into Madrid
 

The Canary Islands make a striking entrance, proclaiming that their cuisine matches the raw power of their volcanic terrain.

A standout is Tacomanía – Campeonato de Tacos Mexicanos by IGP Aguacate de Canarias, a fresh contest challenging six chefs to reimagine the taco with IGP Aguacate de Canarias—the world’s only avocado bearing this Protected Geographical Indication. The task: craft six identical tacos that blend creativity, flawless technique, and perfect balance, all while letting the star ingredient lead.

The next day, the islands continue their showcase with “Gastronomía Volcánica: Descubre el sabor de las Islas Canarias.” Through live showcooking and talks, attendees explore how volcanic soils shape signature elements like gofio, artisanal cheeses, papas arrugadas, and wines from indigenous grapes such as Listán Negro and Malvasía.

Málaga’s Gazpachuelo

On April 14, Málaga claims the stage with the 2º Campeonato de Gazpachuelos Gourmet by Sabor a Málaga.
This comforting coastal soup—rooted in broth and mayonnaise—competes in Traditional and Creative categories. Chaired by the legendary Elena Arzak, the jury assesses authenticity, technique, and originality. Contestants prepare six identical portions, each designed to elevate the dish’s simple yet soulful essence.

The Art of cutting meat 

Crowds gather for the 7th National Championship of the Art of Cisoria El Encinar de Humienta 

What seems straightforward—a steak tartare—begins with a demanding butchery phase. Competitors receive identical beef tenderloins and have 25 minutes to dissect them with surgical precision and grace. Judges scrutinize cut cleanliness, movement efficiency, and overall expertise.

Then, in just 20 minutes, they craft six servings of tartare, unleashing creativity in seasoning, harmony, and innovation. The esteemed jury features experts like Joaquín Capel, Eduardo Collado, Dobrica Ene, Andrés Madrigal, Denis Keller, David Lecanda, José Francisco Zarza, and defending champion Gabriela Medina. It’s a captivating display where knife work elevates to pure artistry.

Iberian pork elevated in “montados”

Iberian pork, a Spanish icon, takes center stage in the Mejor Montado Ibérico by Arturo Sánchez y Berkel 2026.

Six finalists have 20 minutes to assemble montados—bite-sized sandwiches—using premium Arturo Sánchez products. Half focus on cold versions with jamón, chorizo, or salchichón; the rest craft hot ones featuring prized cuts like presa or secreto. Precision slicing with Berkel’s classic Volano machine, technique, and inventive flair decide the victor.

La Rioja’s pincho mastery

Shifting to bar culture, La Rioja hosts the 4º Master Pinchos Gourmets #productoriojano.

Eight chefs race against a 30-minute clock to create six identical pinchos incorporating at least one protected Riojan product (such as DOP Queso Camerano or IGP Chorizo Riojano). The key rule: must be devoured in two bites. Success demands intense flavor, refined presentation, and seamless execution—embodying Spain’s lively tapas scene.

Navarra reimagines their traditional “menestra”

Navarra shines with the Reto Reyno Gourmet, backed by the Reyno Gourmet seal.
Six chefs reinterpret the traditional menestra navarra using seasonal stars like IGP Espárrago de Navarra or IGP Alcachofa de Tudela. Judges reward fidelity to the ingredients, cooking precision, and inventive flair in this timeless vegetable-forward classic.

Timeless favorites that endure

Salón Gourmets revives cherished staples, including the ninth edition of the national best cachopo contest with Ternera Asturiana IGP, the 32nd ham slicing championship honoring Spain’s legendary cured ham, and the high-stakes oyster opening championship, where speed and skill meet to shuck dozens flawlessly.
At its core, Salón Gourmets transcends competitions—it celebrates Spain’s extraordinary culinary mosaic, from the Canary Islands’ volcanic terroir to Navarra’s lush produce, Andalusia’s seafood heritage, and the vast Iberian dehesa.

For four days, Madrid unites chefs, producers, and passionate food lovers united by one truth: exceptional cuisine starts with exceptional ingredients. Nowhere is this ethos more vividly alive than at Salón Gourmets 2026.

Cheese

Last but not least, #GourmetQuesos returns with its 16th edition of the Best Spanish Cheeses Championship 2026, bringing together an impressive 801 entries from across Spain. During the semi-final, a panel of 65 experts evaluated each cheese—assessing rind, colour, texture and flavour—to select the 100 finalists across 20 categories. The chosen cheeses will compete once again in the grand final on Monday, 13 April, held במסגרת Salón Gourmets, the world’s leading international fine food and beverage fair.

Norway, guest of honour

Norway will be the Country of Honour at the 39th Salón Gourmets, showcasing the richness of its seafood and culinary tradition with Seafood from Norway and chef Íñigo Urrechu. Visitors will discover premium products from Norway’s pristine waters, including salmon and a wide range of seafood renowned for their quality.

On 15 April, the Auditorium will host a live cooking show where Iñigo Urrechu will highlight specialties such as scallops, king crab and Norwegian lobster. These products will also be featured throughout the event (13–16 April) at the Seafood from Norway stand.

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Their Majesties signed the book of condolences for the victims of the Adamuz railway accident at the Andalusia stand, marking a moment of remembrance and solidarity within the institutional programme.

Upon arrival at IFEMA MADRID, Their Majesties were received by Isabel Díaz Ayuso, President of the Community of Madrid; Jordi Hereu, Minister of Industry, Trade and Tourism, José Luis Martínez-Almeida, Mayor of Madrid, and José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID.

During the inaugural tour, the King and Queen visited several exhibition pavilions to learn first-hand about the proposals, innovations and destinations showcased at FITUR 2026. Their presence underscored the Crown’s continued support for a sector that plays a fundamental role in Spain’s economy and international standing, while also acting as a platform for dialogue between public institutions and private stakeholders worldwide.

One of the highlights of the visit was Mexico’s stand in Pavilion 3, as the country participated this year as Partner Country of FITUR. Their Majesties were presented with Mexico’s tourism strategy, focus on cultural heritage, sustainability and experience travel.

The royal tour also included the Knowledge Hub in Pavilion 12, a central feature of this year’s fair and a reflection of FITUR’s evolving role beyond destination promotion. During the professional days, the Knowledge Hub brings together more than 250 international experts and over 190 travel technology companies, offering forums on innovation, digital transformation, sustainability and best practices shaping the future of global tourism.
 

Further underscoring FITUR 2026’s role as a catalyst for transformative developments in the sector, the World Travel & Tourism Council (WTTC) used the fair to formalize a major strategic shift. At the world’s leading tourism trade fair, the WTTC formally signed a Memorandum of Understanding with the Ministry of Industry and Tourism of Spain and the Madrid City Council, confirming the relocation of the WTTC’s Global Headquarters to Madrid.

The agreement marks a historic milestone for global tourism governance and positions the Spanish capital as the world’s new hub for strategic leadership in travel and tourism—joining UN Tourism’s headquarters in Madrid and elevating the city’s influence in shaping the future of the industry.

The signing, signals a new era for the sector. Having previously operated from London since 1990, WTTC cited Madrid’s competitive advantages—including strong government support, a vibrant tourism ecosystem, and enhanced talent mobility—as key factors in the decision. This move not only strengthens Spain’s position as a global tourism powerhouse but also fosters closer collaboration between leading international bodies, reinforcing Madrid’s emergence as the epicentre of worldwide tourism policy and innovation.

FITUR 2026 Closing Highlights

The International Tourism Trade Fair concluded on a highly positive note, welcoming over 255,000 visitors across its five-day run. Professional attendance stood at 155,000, matching the prior edition while achieving a 12% rise in international participation (aligned with 11% growth in international exhibitors). Weekend public attendance remained robust at 100,000 travellers. These strong figures—including 967 exhibiting companies—reinforce FITUR’s position as a top international tourism event in the region. The fair generated an economic impact of €505 million for Madrid, sustaining 3,753 jobs and boosting the local and national economy.

FITUR once again positions Madrid as the epicentre of global tourism discussion, generating business opportunities and advancing a more resilient, inclusive future for the industry. IFEMA MADRID is already preparing FITUR 2027, which will feature Puerto Rico as Partner Country.

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Photos © Casa de S.M. el Rey and @ifema 

More press info at the Ifema newsroom 

Durante cinco décadas, Grupo Gourmets ha estado a la vanguardia de la edición gastronómica y vinícola en España a través de la revista Club de Gourmets; se ha convertido en un verdadero referente en el mundo del vino con 40 ediciones de la Guía de Vinos Gourmets. Desde 1986, ha promovido vinos de calidad, regiones, bodegas y productos excepcionales a través del Club de Vinos Gourmets y, sobre todo, mediante el Salón Gourmets, la feria de productos gourmet más exclusiva de Europa.

La historia detrás de Grupo Gourmets

Desde su fundación en 1976, Grupo Gourmets ha estado en el corazón de la increíble revolución alimentaria y vinícola de España. Todo comenzó con el lanzamiento de Club de Gourmets, la primera revista del país dedicada íntegramente a la alta gastronomía y los vinos. A lo largo de las décadas, el grupo creció con la muy popular Guía de Vinos Gourmets, que ahora celebra su impresionante 40ª edición.

Salón Gourmets: la principal feria europea de alimentación y bebidas gourmet.
Lo que originalmente era un pequeño encuentro de apasionados por la comida ha evolucionado hasta convertirse en la principal feria comercial de alimentos y bebidas premium de Europa. Hoy, Salón Gourmets es el evento de referencia para chefs, sumilleres, compradores y productores que valoran la calidad, la artesanía y la innovación. La edición de 2026 es verdaderamente histórica, ya que Salón Gourmets marcará el 50º aniversario de Grupo Gourmets, haciendo que esta próxima feria sea aún más especial. Más que una feria, es una celebración de medio siglo promoviendo los mejores productos gourmet, apoyando a productores artesanos y destacando las últimas tendencias culinarias globales.

Una nueva edición llena de novedades

Salón Gourmets #SG26 prepara una edición repleta de innovación, honrando tanto su historia como su espíritu visionario. La principal Feria Internacional de Alimentación y Bebidas del mundo, SG volverá a convertir a Madrid en el epicentro de la gastronomía premium. Durante cuatro días, más de 55.000 productos nacionales e internacionales llenarán seis pabellones de IFEMA Madrid, signo inequívoco del crecimiento imparable de la feria a lo largo de sus 40 años de historia.

Más de 2.000 expositores presentarán las últimas tendencias, mientras que más de 117.000 compradores profesionales esperados de los sectores HORECA, retail y hostelería se reunirán para descubrir las novedades.

Salón Gourmets se distingue no solo por la calidad de sus expositores, sino también por el dinámico programa de actividades que se desarrolla cada año. Desde competiciones clásicas hasta demostraciones innovadoras, SG ofrece una agenda vibrante que da vida a la feria. El año pasado se realizaron más de 1.000 actividades en nueve escenarios distribuidos por los pabellones, incluyendo presentaciones, show-cookings y competiciones que celebran tanto la excelencia de los productores como la creatividad de los chefs.

Entre los puntos destacados se encuentran competiciones clásicas como el Campeonato de España de Abridores de Ostras Oyster Opener-Écailleurs / Sorlut / Grupo Gourmets, en su 18ª edición, que corona al abridor de ostras más rápido del país, y el 7º Concurso Nacional de Arte del Corte de Carne El Encinar de Humienta / Grupo Gourmets, donde los concursantes cortan solomillo de ternera y elaboran el tartar de carne más innovador. Estos desafíos únicos y vibrantes son algunas de las muchas razones por las que Salón Gourmets destaca.

El vino, en el corazón de Salón Gourmets

El vino siempre ha sido uno de los pilares definitorios de SG y esta edición refuerza la pasión y el compromiso de la feria con el mundo de la enología. Reúne una selección excepcional de bodegas, regiones y productores, ofreciendo a los profesionales una oportunidad sin precedentes para explorar la diversidad vinícola de España.

Entre los expositores, los visitantes encontrarán nombres como Bodeboca (tienda online de vinos), Bodega Cuatro Rayas y Bodegas Alberto (DO Rueda), Bodegas Altos de Torona y Bodegas Regina Viarum (DO Rías Baixas, DO Ribeira Sacra), Bodegas Arzuaga, Bodegas Carramimbre y Epifanio Rivera / Erial (DO Ribera del Duero), Bodegas Baigorri, Bodegas Tierra y Bodegas Ysios (DOCa Rioja), Bodegas Barreda (VT Castilla), Bodegas Campos Reales (DO La Mancha) y Bodegas Habla (VT Extremadura).

Otros participantes importantes incluyen Bodegas Lan Sogrape (DOCa Rioja, DO Ribera del Duero, DO Rueda), Bodegas Manzanos (DOCa Rioja), Bodegas Marqués de Vizhoja (DO Rías Baixas), Bodegas Monteabellón (DO Ribera del Duero), Bodegas Osborne (DO Jerez-Xérèz-Sherry), Bodegas Romale (DO Ribera del Guadiana), Bodegas Sobreño (DO Toro), Bodegas Y Viñedos Pradorey (DO Ribera del Duero), CVNE, Diez Siglos de Verdejo (DO Rueda), Dominio Basconcillos (DO Ribera del Duero), Enate (DO Somontano), Ponte da Boga (Hijos de Rivera) y Familia Cirsus (VP Pago de Cirsus).

Este año también dará la bienvenida a Familia Fernández Rivera (DO Ribera del Duero), Félix Solís (DO Valdepeñas), Ferrer Wines (DOCa Rioja, DO Ribera del Duero, DO Penedès, DO Rías Baixas, DOCa Priorat), Finca Rodma y Finca Torremilanos (DO Ribera del Duero), Fincas de Azabache (DOCa Rioja), González Byass (DO Jerez-Xérèz-Sherry), Grupo Valdecuevas (DO Rueda), Masaveu Bodegas (DO Rías Baixas, DO Navarra, VT Castilla y León, DOCa Rioja), Protos (DO Ribera del Duero, DO Rueda, DO Cigales), Recaredo (Corpinnat), Viña Pedrosa – Hnos. Pérez Pascuas (DO Ribera del Duero), Viñas Familia Gil (DO Jumilla, DO Rías Baixas, DOCa Rioja, DO Calatayud, DO Priorat, etc.), Yllera Bodegas & Viñedos (DO Ribera del Duero, DO Rueda) y Zamora Company (DOCa Rioja, DO Ribera del Duero, DO Rueda, DO Rías Baixas).

El célebre Túnel del Vino, que celebra su 30ª edición, sigue siendo una de las principales atracciones de la feria: un espacio esencial para explorar todo el potencial de las variedades de uva españolas en todas sus regiones vinícolas. El año pasado se exhibieron 358 vinos seleccionados por técnicos del MAPA y el Comité de Cata de la Guía de Vinos Gourmets.

Junto a esta destacada representación, Salón Gourmets continúa ofreciendo catas exclusivas dirigidas por profesionales de primer nivel y enólogos visionarios. Entre las más esperadas destaca la cata magistral presentada por Grupo Gourmets con Remírez de Ganuza, una de las bodegas más influyentes y respetadas de Rioja. Fundada en 1989 en el corazón de Samaniego (Álava), Remírez de Ganuza se considera creadora de la Rioja contemporánea, elaborando vinos de precisión, pureza e identidad inconfundible. Sus 80 hectáreas, distribuidas en más de 200 microparcelas en nueve municipios al pie de la Sierra Cantabria, reflejan un profundo entendimiento del terruño y la viticultura artesanal. Fiel a su espíritu pionero, la bodega revolucionó las prácticas tradicionales introduciendo técnicas innovadoras en viñedo y bodega, incluido su célebre método de separar los racimos de Tempranillo en “hombros” y “puntas”. Los hombros perfectamente madurados se reservan para iconos de larga crianza como Reserva y Gran Reserva, mientras que las puntas aportan expresividad vibrante a su querido vino de maceración carbónica, Erre Punto. Esta cata promete no solo vinos excepcionales, sino una rara visión de la filosofía y la artesanía que han definido una nueva era para Rioja.

Gourmet Quesos - el Mejor Queso de España 

La 16ª edición de #GourmetQuesos 2026 - el más importante de Europa- ha reunido 801 quesos de toda España, de los cuales 100 han sido seleccionados como finalistas tras la semifinal celebrada el 18 y 19 de marzo. Un jurado de 65 expertos evaluó aspectos como corteza, textura, aroma y sabor para elegir los mejores en 20 categorías.
La gran final tendrá lugar el 13 de abril en Salón Gourmets, donde 40 jueces, mediante cata ciega, escogerán los tres mejores de cada categoría. De entre ellos, un jurado final decidirá el Mejor Queso de España 2026.
En paralelo, los Cheese from Spain Awards – ICEX contarán con 18 finalistas y un jurado internacional que otorgará hasta 10 premios Gold y un Champion Gold, impulsando la promoción internacional de los quesos ganadores.

¡Atentos! Como siempre, escuchar hablar de Salón Gourmets nunca es lo mismo que vivir la feria: Madrid, del 13 al 16 de abril de 2026. #SG26 

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Editado 22 Marzo 2026

For five decades, Grupo Gourmets has been at the forefront of gastronomic and wine publishing in Spain through Club de Gourmets magazine; has become a true reference in the wine world with 40 editions of the Gourmets Wine Guide. Since 1986, it has promoted quality wines, regions, wineries, and exceptional products through the Gourmets Wine Club, and above all, through Salón Gourmets, the most exclusive gourmet product fair in Europe.

The story behind Grupo Gourmets

Since its founding in 1976, Grupo Gourmets has been at the heart of Spain’s incredible food and wine revolution. It all started with the launch of Club de Gourmets – the country’s first magazine dedicated entirely to fine food and wine. Over the decades, the group grew with the hugely popular Guía de Vinos Gourmets, which is now celebrating its impressive 40th edition. 

Salón Gourmets: Europe’s Top Fine Food & Beverage Fair. Originally a small get-together for passionate food lovers has evolved into Europe’s leading premium food and beverage trade fair. Today, Salón Gourmets is the go-to event for chefs, sommeliers, buyers, and producers who care about quality, craftsmanship, and innovation. The 2026 edition Is truly historic. Salón Gourmets will mark Grupo Gourmets’ 50th anniversary – making this upcoming show extra special. More than just a fair; it’s a celebration of half a century of promoting the very best gourmet products, supporting artisan producers, and highlighting the latest global culinary trends.

A new edition full of novelties

Salón Gourmets #SG26 is preparing an edition packed with innovation, honoring both its history and its forward-looking spirit. As the world’s leading International Fine Food and Beverages Fair, SG will once again transform Madrid into the epicenter of premium gastronomy. Over the course of four days, more than 55,000 national and international products will fill six halls of IFEMA Madrid—an unmistakable sign of the fair’s unstoppable growth throughout its 40-year history. More than 2,000 exhibitors will present the latest trends, while over 117,000 expected professional buyers from HORECA, retail, and hospitality sectors will gather to discover what's new.

Salón Gourmets is distinguished not only by the quality of its exhibitors but also by the dynamic program of activities that take place each year. From classic competitions to groundbreaking new demonstrations, SG offers a lively agenda that brings the fair to life. Last year, more than 1,000 activities took place across nine stages spread throughout the halls—including presentations, show-cookings, and competitions celebrating both producer excellence and chef creativity.

Among the highlights are classic competitions such as the Oyster Opener-Écailleurs / Sorlut / Grupo Gourmets / Spanish Championship, now in its 18th edition, which crowns the fastest oyster shucker in the country, and the 7th Art of Knife Meat Cutting National Competition El Encinar de Humienta / Grupo Gourmets, where contestants carve beef tenderloin and assemble the most innovative steak tartare. These unique, vibrant challenges are among the many reasons Salón Gourmets stands apart.

Wine, at the heart of the Salon Gourmets 

Wine has always been one of the defining pillars of SG, and 2025 will see wine as the most represented sector, reinforcing the fair’s passion and commitment to the world of oenology. This edition brings together an exceptional array of wineries, regions, and producers, offering professionals an unprecedented opportunity to explore Spain’s wine diversity.

Among the exhibitors, visitors will find names such as Bodeboca (online wine shop), Bodega Cuatro Rayas and Bodegas Alberto (DO Rueda), Bodegas Altos de Torona and Bodegas Regina Viarum (DO Rías Baixas, DO Ribeira Sacra), Bodegas Arzuaga, Bodegas Carramimbre, and Epifanio Rivera / Erial (DO Ribera del Duero), Bodegas Baigorri, Bodegas Tierra, and Bodegas Ysios (DOCa Rioja), Bodegas Barreda (VT Castilla), Bodegas Campos Reales (DO La Mancha), and Bodegas Habla (VT Extremadura).

Other major participants include Bodegas Lan Sogrape (DOCa Rioja, DO Ribera del Duero, DO Rueda), Bodegas Manzanos (DOCa Rioja), Bodegas Marqués de Vizhoja (DO Rías Baixas), Bodegas Monteabellón (DO Ribera del Duero), Bodegas Osborne (DO Jerez-Xérèz-Sherry), Bodegas Romale (DO Ribera del Guadiana), Bodegas Sobreño (DO Toro), Bodegas Y Viñedos Pradorey (DO Ribera del Duero), CVNE, Diez Siglos de Verdejo (DO Rueda), Dominio Basconcillos (DO Ribera del Duero), Enate (DO Somontano), Ponte da Boga (Hijos de Rivera), and Familia Cirsus (VP Pago de Cirsus).

This year’s fair will also welcome Familia Fernández Rivera (DO Ribera del Duero), Félix Solís (DO Valdepeñas), Ferrer Wines (DOCa Rioja, DO Ribera del Duero, DO Penedès, DO Rías Baixas, DOCa Priorat), Finca Rodma and Finca Torremilanos (DO Ribera del Duero), Fincas de Azabache (DOCa Rioja), González Byass (DO Jerez-Xérèz-Sherry), Grupo Valdecuevas (DO Rueda), Masaveu Bodegas (DO Rías Baixas, DO Navarra, VT Castilla y León, DOCa Rioja), Protos (DO Ribera del Duero, DO Rueda, DO Cigales), Recaredo (Corpinnat), Viña Pedrosa – Hnos. Pérez Pascuas (DO Ribera del Duero), Viñas Familia Gil (DO Jumilla, DO Rías Baixas, DOCa Rioja, DO Calatayud, DO Priorat, etc.), Yllera Bodegas & Viñedos (DO Ribera del Duero, DO Rueda), and Zamora Company (DOCa Rioja, DO Ribera del Duero, DO Rueda, DO Rías Baixas).

The celebrated Wine Tunnel, now in its 30th anniversary edition, remains one of the fair’s major attractions—an essential space for exploring the full potential of Spain’s grape varieties across all its wine regions. Last year, 358 wines selected by MAPA technicians and the Tasting Committee of the Gourmets Wine Guide were showcased throughout the event.

Alongside this outstanding representation, Salón Gourmets continues to offer exclusive tastings led by top professionals and visionary winemakers. Among the most anticipated is the master tasting presented by Grupo Gourmets with Remírez de Ganuza, one of Rioja’s most influential and respected houses. Founded in 1989 in the heart of Samaniego, Álava, Remírez de Ganuza has long been considered a creator of contemporary Rioja, crafting wines of precision, purity, and unmistakable identity. Their 80 hectares—spread across more than 200 micro-parcels in nine municipalities along the foothills of Sierra Cantabria—reflect a profound understanding of terroir and artisan viticulture. True to their pioneering spirit, the winery revolutionized traditional practices by introducing innovative vineyard and cellar techniques, including their celebrated method of separating Tempranillo clusters into “shoulders” and “tips.” The perfectly ripened shoulders are reserved for long-aging icons such as Reserva and Gran Reserva, while the tips bring vibrant expressiveness to their beloved carbonic maceration wine, Erre Punto. This tasting promises not only exceptional wines, but a rare insight into the philosophy and craftsmanship that have defined a new era for Rioja.

Many more novelties and activities will be announced in the weeks leading up to the fair. As always, hearing about Salón Gourmets is never the same as experiencing the fair: Madrid, 13 to 16 April 2026. 

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With more than half of its exhibition space already sold six months before the event, the world’s leading International Fine Food and Beverage Fair will once again become the meeting point for premium national and international products. The fair will take place from April 13 to 16 at IFEMA Madrid, across six exhibition halls.

Year after year, Salón Gourmets not only stands out as the most comprehensive showcase of high-quality Spanish products but also reinforces its commitment to the internationalization of the agri-food sector. To this end, it offers exhibitors free access to the Hosted Buyers Program, organized in collaboration with ICEX and MAPA under the Spain Food Nation initiative. This program connects SG exhibitors with international buyers from all five continents.

Exhibiting companies interested in exporting their products can take advantage of this complimentary service, which allows them to schedule meetings with compatible buyers, choosing the day and time that best suits their needs and creating a personalized agenda.

Year after year, Salón Gourmets confirms its status as the world’s leading Fine Food and Beverages Fair, a must-attend event where innovation, quality, and international connection define every edition. Renowned chefs, buyers, and professionals praise its exceptional organization, impressive scale, and the diversity of premium products on display. For Martín Berasategui, it is “a one-of-a-kind event that has made history in gastronomy,” while Elena Arzak calls it “a master’s course in innovation.” Visitors highlight its professional atmosphere and seamless logistics, describing it as “one of the most well-organized trade shows in Europe,” where “around every corner there’s something new and exciting.” The Business Center also stands out, with thousands of meetings connecting exhibitors and international importers, offering “a quick and efficient match for suppliers.” From acclaimed chefs like Mario Sandoval, Pepe Solla, and Paco Pérez to global buyers from Selfridges, Monsieur Marcel, and Macroscopic, all agree that Salón Gourmets is more than a fair — it is a celebration of excellence, creativity, and the passion that drives the world of gastronomy.

Above all, visitors agree that Salón Gourmets is a place where “one always finds the most wonderful products,” making it a must-attend event for professionals and food enthusiasts from around the world.

How are the most suitable buyers selected for exhibitors?

Through a meticulous selection process, the organizers identify and invite the most relevant buyers. To streamline this process, they have developed the SG Matchmaking web application, which helps international buyers connect with exhibitors that match their preferences and business needs through B2B meetings. This platform ensures more efficient appointments and increases the likelihood of successful business deals for both parties.

During the four days of Salón Gourmets, the organization provides an exclusive area for these meetings — the Business Center — equipped with private meeting rooms and free translation and interpretation services. Additionally, invited buyers enjoy complimentary hotel accommodations in Madrid, round-trip flights, transportation to IFEMA, and entrance to Salón Gourmets — all covered by the organizers.

In its latest edition, the Business Center hosted 300 buyers from 90 countries, who participated in over 6,500 meetings. In total, 19,264 foreign buyers attended the fair.

These four days offer an unparalleled opportunity to explore industry trends, secure commercial agreements, and discover outstanding national and international products — all in the world’s premier meeting point for high-quality food and beverages.

Numbers: The 38th Salon Gourmets

This is more than a trade show—it’s a global launchpad. With over €250 million in business generated, 117,969 decision-makers from across the food industry, and unmatched media coverage, Salón Gourmets offers unparalleled opportunities for visibility, networking, and sales. Whether unveiling a new innovation or showcasing a legacy product, this is the stage where industry leaders meet and trends are born

• 2,097 exhibitors
• 117,969 professional visitors
• Over 55,000 products showcased
• 2,000 product innovations unveiled
• 1,000+ activities (tastings, show cookings, competitions)
• 72,000 m² of exhibition space
• €250 million+ in business generated

The 2024 edition not only broke records, thus reaffirming the Salón Gourmets as an essential platform for professionals in high-end gastronomy, gourmet products, and food innovation.

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The 38th edition of Salón Gourmets concluded its fourth and final day in Madrid with a vibrant celebration of awards, culinary excellence, and standout products. This landmark edition didn’t just meet expectations—it set a new standard, earning its place as the best in the Grupo Gourmets event’s history.

Over 117,000 professional visitors and authorities filled the expansive halls of IFEMA, Madrid’s fairground. For four full days- April 7- 10 - the Salon Gourmets confirmed the Grupo Gourmets´ status as Europe’s premier professional International Fine Food and Beverage Fair. More than 2,000 exhibitors welcomed over of 55,000 attendees across a record-breaking 72,000 square meters of exhibition space—marking the first time the fair spanned six full halls.

The fair was a sensory symphony. At one corner, Thailand orchestrated a live cooking show. In front, Norway shared their renowned skrei and fresh Arctic cod. A few steps away, Chatka, Spain´s traditional producer of crab meat. Meanwhile, a sommelier led a tasting of wine; Aneto soup offered a bar with their soups to refresh the visitor. Or Calabizo, a company based in Galicia dedicated to producing 100% plant-based pumpkin chorizo and other vegan, gluten-free gourmet products

Pizza, Hamburgers, Game, Beer… competitions pulsed with energy, from cheese-cutting duels to blind olive oil tastings, while 1,000 activities kept the halls alive with discovery. Exhibitors, from small-batch producers to global brands, showcased premium goods—think acorn-fed jamón ibérico, organic condiments, and vegan pastries that rivaled their buttery counterparts. Every stand was a stage, every product a star.

In a special note, the Prince Wine & Company, from Picanya, affected by the October 29 "Dana" flood in Valencia, chose the Salon de Gourmets to showcase their French wine and Champagne. They displayed several bottles with damaged labels from the flood.

By the Numbers: The 38th Salon Gourmets

This is more than a trade show—it’s a global launchpad. With over €250 million in business generated, 117,969 decision-makers from across the food industry, and unmatched media coverage, Salón Gourmets offers unparalleled opportunities for visibility, networking, and sales. Whether unveiling a new innovation or showcasing a legacy product, this is the stage where industry leaders meet and trends are born

• 2,097 exhibitors
• 117,969 professional visitors
• Over 55,000 products showcased
• 2,000 product innovations unveiled
• 1,000+ activities (tastings, show cookings, competitions)
• 72,000 m² of exhibition space
• €250 million+ in business generated

This edition not only broke records, thus reaffirmed the Salón Gourmets as an essential platform for professionals in high-end gastronomy, gourmet products, and food innovation.

Highlights from the 38th Salon Gourmets

Champions of Cheese: GourmetQuesos 2025

A longstanding favorite, the 15th GourmetQuesos – Championship of the Best Cheeses of Spain delivered yet another highlight. The coveted title of Best Cheese of Spain 2025 went to Jabaíno, crafted by María Remedios Carrasco Sánchez of Zafra, Badajoz.

Meanwhile, in the Cheese from Spain Awards hosted by ICEX, the Champion Gold was awarded to Savel, from the celebrated Airas Moniz creamery in Chantada, Lugo—another testament to Spain’s rich cheesemaking tradition.

Salon Gourmets is a celebration of both heritage and innovation. From time-honored delicacies to cutting-edge creations, the event spotlighted a dazzling array of gourmet categories:

• Cheeses: Hundreds of artisanal Spanish varieties, headlined by the GourmetQuesos Championship
• Cured Meats & Iberian Ham: Acorn-fed jamón ibérico, fine sausages, and regional specialties
• Wines & Spirits: DO-certified wines, vermouths, craft liqueurs, and boutique distilleries
• Olive Oils: Extra virgin selections with PDO status
• Seafood & Preserves: Gourmet-grade canned fish and seafood delicacies
• Bakery & Sweets: Artisanal pastries, nougats, chocolates, and gourmet desserts
• Condiments & Sauces: High-end vinegars, salts, spices, and unique sauces
• Delicatessen & Ready-to-Eat: Including organic, vegan, and plant-based gourmet options

The 38th edition also reflected the pulse of modern gastronomy through a strong focus on sustainability, innovation, and authenticity:

• Eco-friendly & Organic: Sustainable sourcing and environmentally conscious packaging took center stage
• Product Innovation: Over 2,000 new products debuted, including functional foods and alternative proteins
• KM0 (Local Sourcing): A growing movement emphasizing regional identity and shorter supply chains
• Premium & Limited Editions: Small-batch, seasonal, and exclusive creations highlighted craftsmanship and originality

Looking Ahead: The 39th Edition Awaits: 13 to 16 April 2026 

The 38th Salon Gourmets proved once again why it’s a cornerstone of the international food calendar—for professionals, creators, and storytellers alike.

The 39th edition of the International Fine Food and Beverage Fair marks a special anniversary as Grupo Gourmets celebrates 50 years as a pioneer and benchmark in the gastronomic revolution.

This must-attend event will bring together the finest from the gastronomic, wine, and agri-food sectors. From April 13 to 16, 2026, Salón Gourmets will once again fill 6 halls of IFEMA MADRID with top-quality national and international products.

See you in Madrid for the XXXIX Salon de Gourmets to be held in Madrid, at the Ifema fairgrounds from April 13 to 16, 2026. Time flies, book your space.

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Fitur, the international travel fair will be held at Ifema Madrid from May 19 to 23, in Madrid, Spain

By implementing these measure, the Ministry of Industry, Commerce and Tourism, intends to assure international attendance at FITUR to the Special edition for the recovery of Tourism. FITUR is the most important platform for the global tourism industry and is celebrated yearly.

#FITUR2021

The “essential travel and international professionals” attending FITUR as "highly qualified and skilled workers” a category recognized by Order INT/657/2020 of 17 July on travel restriction, which allows international travel, from third countries to the European Union and Schengen partner countries. The measure is also intended to reactivate and incentivize the connection with the Americas.

At present, FITUR 2021 has marketed 65% of the reserved area at the enclosure of the IFEMA MADRID venues, with more than 38,000 net square meters. The forecast for visitors is estimated at approximately 50,000 professionals. The Madrid International Tourism Fair has established itself as the hub par excellence for the tourism market and business proposals.

For border control purposes, IFEMA MADRID is working with the Public Administration to adapt the registration processes for international professionals participating in FITUR and to process the corresponding documentation to speed up international mobility.

This will not exempt the visa requirement for the countries where it is required, nor exemption of health measures applicable to travel.

IFEMA MADRID maintains rigorous health security protocols. A negative COVID test will be required, in addition to other measures such as the use of masks, and capacity control. IFEMA Madrid has put a ventilation system into place which completely renews the air 3 times every hour and disinfection cleaning to assure FITUR as a safe space.

FITUR is Tourism

FITUR is the first appointment of the year for the world’s tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. At its 2020 staging, FITUR has surpassed its participation record with 11,040 companies from 165 countries and regions, 150,011 trade visitors, and 111,089 visitors from the general public.

You have to be at FITUR: a unique forum for promoting brands, presenting new products, learning about the latest trends, and filling your agenda with new contacts and opportunities.

This content may be downloaded with © IfemaMadrid

For press registration info, you can visit the Fitur/Ifema press accreditation web

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