• The solidarity initiative “COSAS QUE SÍ IMPORTAN” (THINGS THAT DO MATTER) presents a collection of underwear and swimwear aimed at women with breast cancer

• Women'secret will donate 100% of the benefits of the Post-Surgery Bras collection (PSB) to the Dexeus Mujer Foundation's fertility preservation project for women with breast cancer

• “COSAS QUE SÍ IMPORTAN” has the support of the influencer Belén Canalejo, author of the fashion and lifestyle blog "B a la moda"

  #simeimporta

Women'secret and Dexeus Mujer unveiled the novelties in their line of lingerie and swimwear Post-Surgery Bras (PSB) under the slogan “COSAS QUE SÍ IMPORTAN”, THINGS THAT DO MATTER addressed to women who fight against breast cancer. #simeimporta

The press conference was attended by the General Director of Women'secret, Eva Romeo and Dr. Pedro N. Barri, president of Dexeus Mujer, and Dr. Rafael Fábregas, consultant of Oncological Gynecology and Mastology of Dexeus Mujer. Belén Canalejo, influencer of fashion and lifestyle who wanted to support this project, also participated.

Eva Romeo explained that "the goal of the campaign “COSAS QUE SÍ IMPORTAN” is to contribute to normalize the disease and improv the day-to-day of women who have gone through this process." In addition, she stated that "all the benefits that will be obtained from the sale of the PSB collection will be used to offer free treatment of fertility preservation to women with cancer through the preservation program of the Dexeus Mujer Foundation".

On the collaboration with Dexeus, Eva has assured that "it began four years ago, but this campaign is a new step in the commitment of Women'secret with women". She also wanted to emphasize that "the mission of Women'secret is to accompany women during all the stages of their lives. One in eight women are at risk of breast cancer, so we could not turn our backs on them."

Finally, Eva wanted to thank Belén for her involvement in the project: "We are infinitely grateful that Belén is helping us share the initiative. She is a perfect Women'secret ambassador; professional, confident and courageous. In this case, very brave."

Dr. Barri stressed that the goal of “COSAS QUE SÍ IMPORTAN” is "to offer women affected by this disease a set of facilities that contribute to improve their quality of life and personal well-being." For this reason, he wanted to emphasize that "this is an accompanying project. It is very important that the medical sector, cancer patients and society in general know about the existence of this product of Women'secret, which offers both the medical and the aesthetic aspect.”

In turn, Dr. Fàbregas explained that "for a few years now, the treatment of breast cancer is not only based on the cure of the disease, but on understanding the patient, knowing their priorities and helping them to comply with their objectives". He also noted that "the average pregnancy age of the current woman is 30 years, and that breast cancer is increasingly detected in younger women. For this reason, Women'secret has wanted to contribute in solidarity with the project of free fertility preservation in oncology patients of the Dexeus Mujer Foundation".

Belén Canalejo, who has recently overcome breast cancer, stressed that "the Women'secret Post-Surgery Bras product line solves a real problem. I feel deeply identified, because when I went through cancer treatment I did not have access to any product like this." The influencer has expressed "I am very excited to be part of this project and contribute together with Women'secret and Dexeus Mujer to normalize this disease."

To end the conference, Women'secret and Dexeus Mujer have presented a video that shows the personal testimony of four young patients who have already overcome the disease.

In the video, the young women tell us about their experiences and put value in the importance of having a swimsuit or underwear adapted to their needs, with which they can feel beautiful, comfortable and sexy

Models including Malena Costa, Desiré Cordero, Joana Sanz, Rocío Crusset showcased Women’secret’s new Limited Edition collection as well as a sneak peak of the Spring/Summer 2017 collection, at a spectacular and sexy fashion show.

Speaking before the musical’s premiere, Eva Romeo, General Manager of Women’secret, thanked everyone present for coming on such a special day for the brand and said: “It is an honour to be part of this innovative company designed for and by women”. She also expressed gratitude to Elsa Pataky and Paula Ortiz for their talent and commitment to this new project, acknowledging that “they have outdone themselves and are both a perfect example of the Women’secret woman”.

A group of 9 dancers enthralled guests with incredible choreography and an upbeat, catchy song, composed especially for Women’secret’s musical. This was followed by the spectacular Elsa Pataky and the screening of the musical for the brand’s new Autumn/Winter 2016 campaign.

Elsa Pataky, who is collaborating with Women’secret for the third consecutive year, said: “It has been great fun taking on the personal and professional challenge of becoming a dancer and a lot of work to get the choreography right.” She was grateful for “the opportunity Women’secret has once again given me and the warmth and affection from the whole team involved in the brand’s projects”. About the new Limited Collection, Elsa said: “The clothes are very sensual and modern, and great quality” and “women will feel sexy and self-confident”.

Once again, Elsa wanted to draw attention to her great friendship and working relationship with Paula Ortiz which is the fruit of their collaboration on three projects for Women’secret. Elsa said: “I am an absolute fan of her work and am so grateful to have been by her side on all these occasions we have shared thanks to the brand”.

The event culminated in a fashion show with Spanish models Malena Costa, Desiré Cordero, Joana Sanz and Rocío Crusset, among others, modelling the new Limited Edition collection. Guests were also given a sneak preview of the Spring/Summer 2017 collection.

The sensual fashion show kicked off with a romantic collection of swimwear, with an abundance of shimmering, luxury fabrics. The combination of multi-positioning, as well as the latest fabrics such as rib-knit and laminate coating, make the swimwear the perfect choice to go from pool to party next season.

The summer gave way to the most sophisticated and elegant segment of the fashion show. A palette of mauves, midnight blues and aubergines combined with bold pinstripes of sequins, velvet and satin to create a mysterious, oriental world full of intrigue.

This was followed by a display of authentic French boudoir style as the catwalk was inundated with shimmering fabrics and lace alongside the sweetest undergarments. A fusion of delicate and romantic pieces in golden, pink and pastel tones, creating a perfect harmony of texture and transparency.

The show climaxed with a spectacular Limited Edition finale showcasing Women’secret’s most sexy and daring lingerie collection yet. The runway was imbued with sensuality as tops, bodies and lingerie bathed in gold and silver, with pleats and heart-stopping transparencies, captivated the audience.

In addition to the famous models on the Women’secret catwalk and Marta Hazas as Master of Ceremonies, many other famous faces attended such as Paloma Lago, who came with her partner, Ana Verdasco, along with actress Lucía Ramos. Other special guests included model Priscila de Gustín and journalist Marta González, and DJ Gerard Estadella’s set was the soundtrack for a wonderful evening brimming with sensuality, fun and glamour.

For the event, Elsa Pataky wore a spectacular dress with transparencies which incorporated a body from Women’secret’s Limited Edition.