Women’secret and Dexeus Mujer, united in the fight against breast cancer
“COSAS QUE SÍ IMPORTAN” (THINGS THAT DO MATTER) presents a collection of underwear and swimwear aimed at women with breast cancer
"The goal of the campaign “COSAS QUE SÍ IMPORTAN” is to contribute to normalize the disease and improv the day-to-day of women who have gone through this process."
In addition, she stated that "all the benefits that will be obtained from the sale of the PSB collection will be used to offer free treatment of fertility preservation to women with cancer through the preservation program of the Dexeus Mujer Foundation".
Women'secret and Dexeus Mujer unveiled the novelties in their line of lingerie and swimwear Post-Surgery Bras (PSB) under the slogan “COSAS QUE SÍ IMPORTAN”, THINGS THAT DO MATTER addressed to women who fight against breast cancer. #simeimporta
The press conference was attended by the General Director of Women'secret, Eva Romeo and Dr. Pedro N. Barri, president of Dexeus Mujer, and Dr. Rafael Fábregas, consultant of Oncological Gynecology and Mastology of Dexeus Mujer. Belén Canalejo, influencer of fashion and lifestyle who wanted to support this project, also participated.
Eva Romeo explained that "the goal of the campaign “COSAS QUE SÍ IMPORTAN” is to contribute to normalize the disease and improv the day-to-day of women who have gone through this process." In addition, she stated that "all the benefits that will be obtained from the sale of the PSB collection will be used to offer free treatment of fertility preservation to women with cancer through the preservation program of the Dexeus Mujer Foundation".
On the collaboration with Dexeus, Eva has assured that "it began four years ago, but this campaign is a new step in the commitment of Women'secret with women". She also wanted to emphasize that "the mission of Women'secret is to accompany women during all the stages of their lives. One in eight women are at risk of breast cancer, so we could not turn our backs on them."
Finally, Eva wanted to thank Belén for her involvement in the project: "We are infinitely grateful that Belén is helping us share the initiative. She is a perfect Women'secret ambassador; professional, confident and courageous. In this case, very brave."
Dr. Barri stressed that the goal of “COSAS QUE SÍ IMPORTAN” is "to offer women affected by this disease a set of facilities that contribute to improve their quality of life and personal well-being." For this reason, he wanted to emphasize that "this is an accompanying project. It is very important that the medical sector, cancer patients and society in general know about the existence of this product of Women'secret, which offers both the medical and the aesthetic aspect.”
In turn, Dr. Fàbregas explained that "for a few years now, the treatment of breast cancer is not only based on the cure of the disease, but on understanding the patient, knowing their priorities and helping them to comply with their objectives". He also noted that "the average pregnancy age of the current woman is 30 years, and that breast cancer is increasingly detected in younger women. For this reason, Women'secret has wanted to contribute in solidarity with the project of free fertility preservation in oncology patients of the Dexeus Mujer Foundation".
Belén Canalejo, who has recently overcome breast cancer, stressed that "the Women'secret Post-Surgery Bras product line solves a real problem. I feel deeply identified, because when I went through cancer treatment I did not have access to any product like this." The influencer has expressed "I am very excited to be part of this project and contribute together with Women'secret and Dexeus Mujer to normalize this disease."
To end the conference, Women'secret and Dexeus Mujer have presented a video that shows the personal testimony of four young patients who have already overcome the disease.
In the video, the young women tell us about their experiences and put value in the importance of having a swimsuit or underwear adapted to their needs, with which they can feel beautiful, comfortable and sexy